Source: Apparel Magazine
The new Deuce Sneaker campaign has two things in mind: staying fashionable while supporting its community. Deuce supporting a good cause is not a new thing, with its longterm affiliation with the Young Hearts Project.
The Deuce Autumn/Winter 2024 collection aptly titled ‘New Movement’ supports the Young Hearts Project, a charitable organisation that empowers people to deal with life’s challenges.
Founded in 2014 by Merchant 1948’s director Shane Anselmi, the Young Hearts Project is a beacon of hope, recognising the need to provide opportunities for young people to develop skills and resilience.
Deuce has continued to support this cause, striving to change the lives of young people in New Zealand.
Their new collection, focused on quality basics and classic silhouettes, donates $2 from every full-priced pair to the Young Hearts Project charity.
The funds will enable the charity’s three partners, Youthline, the Graeme Dingle Foundation, and Great Potentials, to deliver programmes focused on mentoring, emotional support, and value-based learning to young people who need it.
As part of the campaign, Deuce sat down with Jessica from Great Potentials, Glen from YouthLine, and Brittney from The Graeme Dingle Foundation.
Through their recounts, the identified funds generated by Deuce will be used to provide free services such as Youthline’s 24/7 helpline service, development programmes, counselling and guidance through life for young people in New Zealand.