Merchant 1948 founded the Young Hearts Project in 2014 to help address the issue of too many young people struggling with the challenges of life. The goal of YHP is to provide opportunities for young people to develop skills and resilience and feel empowered to deal with these challenges.
The Graeme Dingle Foundation, Youthline, and Great Potentials are the three organisations that Merchant 1948 recognise as being committed to supporting young people and providing them with opportunities and support. Over the past 8 years, YHP has raised $1.8 million through the sale of Deuce sneakers, with $2 from every pair donated to this project.
Deuce sneakers latest campaign ‘Our Heroes’ is shining a light on those who are dedicated to empowering and uplifting the youth of New Zealand, the Young Hearts Project is the stitch connecting three giving partners that enable young people all throughout New Zealand to overcome life’s challenges. This campaign directly supports our Kiwi Can programme, which is designed to build resilience, respect and integrity in our young people.
As part of the campaign two of our Kiwi Can leaders, Val and Christian, sat down with Deuce sneakers and talked about the Graeme Dingle Foundation values, what a usual day looks like in their roles and what their best advice is.
You can watch the video below.